AlphaDogs Delivers Google’s Zeitgeist 2012 With Virtual Post Workflow | January 22, 2013
Tuesday, January 22, 2013
Burbank, CA—Burbank based AlphaDogs Post has completed post-production services for Google’s annual video titled Zietgeist 2012 Year-In-Review. Airing recently on broadcast television and going viral on the Internet with over 13 million views, Zeitgeist, which means “the spirit of the times” tells the story of 2012 through the eyes of Google Search.
Jenna Ceddici, Head Of Production with LA-based creative agency Whirled, came to AlphaDogs with a late-hour need to finish the video set to air before the end of 2012. To add to the challenge of the tight deadline, key players on the project were traveling for the holidays, or working from offices based in locations other than Los Angeles. For over ten years, AlphaDogs has offered a wide complement of post-production services, from offline facility rentals, color correction and audio mixing to visual effects and motion graphics design. Remaining true to their company motto “Ahead Of The Pack”, AlphaDogs rose to challenge delivering Zeitgeist in a completely virtual environment.
AlphaDogs Editor and Colorist Sean Stack, had his work cut out when it came to color correcting. The year of clips included source footage from a variety of camera types, all with different frame rates, resolution and out-of-the-box look. Before Stack began the color correction process, source clips were converted into a common frame rate and resolution to play in a single timeline. Stack scrutinized each clip carefully, adding just the right amount of contrast and color saturation enhancing the images, while keeping the viewers focused on the subject at hand giving Zeitgeist a consistent look overall. With some clips only being a half-second in length, color played a big role in catching attention of the audience and pulling them in. “Directing the viewer’s attention becomes a critical goal oriented task”, said Stack. "I worked in creating a look with the color that would keep the audience focused, not missing a moment even when the editing pace becomes rapid.”
Review and approval were all done digitally, with Stack sending JPEG screen grabs and low resolution H.264 format QuickTime files via the Internet. Zeitgeist was delivered on time without it being necessary for the clients to visit the facility in person.
Produced by Whirled Creative for the third consecutive year, Zeitgeist 2012 Year-In-Review is directed by the company’s founder Scott Chan. www.getwhirled.com/
Watch Zeitgeist 2012 Year-In-Review by visiting www.google.com/zeitgeist/2012/
About AlphaDogs: Founded in 2002 by acclaimed editor and colorist Terence Curren, AlphaDogs is an independently owned post-production facility located in the center of Burbank's Media District. AlphaDogs' skilled team brings a dynamic combination of creative talent and technical expertise to clients' projects. Paying extra attention to detail, AlphaDogs prides itself on delivering the quality of a large post-production facility with the personal attention of a small boutique. State-of-the-art editing bays, color correction, audio mixing, motion graphics, visual effects, production offices and equipment rentals are available. Since 2003, AlphaDogs has been giving back to the post-production community through its Editors' Lounge series of discussion panels and product demonstrations. To learn more visit www.alphadogs.tv and www.editorslounge.com