Changing Landscapes in Post Production Explored at AlphaDogs 8th Annual Pre-NAB Editors’ Lounge

Changing Landscapes in Post Production Explored at AlphaDogs 8th Annual Pre-NAB Editors’ Lounge | April 5, 2011


Tuesday, April 15, 2011

Burbank, CA—Burbank-based AlphaDogs Post Production hosted their 8th Annual Pre-NAB discussion panel at the March Editors’ Lounge. Over 100 attendees turned out to learn more about what to expect at NAB and where the future of post-production is headed with this month’s topic, “Trends and Predictions in Post-production in 2011 and Beyond.”

Moderated by journalist and owner of Mobilized TV, Debra Kaufman, the panel consisted of experts in the field of post, including: Lucas Wilson (Director of Business Development for 3ality Digital), Steve Cohen (Film/TV Editor and author of “Avid Agility”), Mark Raudonis (VP of Post Production at Bunim/Murray Productions), Michael Bravin (Technical Consultant and Founder of The Digital Picture Company), and Founder/Editor/Colorist of AlphaDogs Post Production, Terence Curren.

The evening kicked off regarding the buzz on the new Final Cut Studio being released near the week of the NAB show. Panelists discussed how Apple is changing the playing field and going their own way in preparing for the majority of content that’s predicted to be broadcast via live streaming in the near future. Owner of AlphaDogs Post Terence Curren comments, “Apple sees the future of broadcast being done over the Internet. This will create a different definition of what a professional editor would be.” What defines content and its delivery will change dramatically to more an individualized entertainment experience. Lucas Wilson (Director of Business Development, 3ality Digital) comments, “New technology will be used to create emotional impact and immerse the individual emotionally beyond just linear storytelling.” Steve Cohen (Film/TV Editor, Author of Avid Agility added, ‘Storytelling will still go into your soul deeper than technology can. That won’t go away.” It was agreed, the key to being a successful editor is to be self sufficient into the new future of post.

The old business model is also beginning to erode with an evolution into new and different ways of doing things. Terence Curren comments, “We will need to learn how to make money off of small targeted audiences.” Mark Raudonis (VP Post Production, Bunim/Murray Productions) added to this by saying the consumer will get their content through more than one source and we need think in terms of the consumer viewing experience beginning on one screen and continuing onto a second, and third screen with the diversity of mobile devices that continue to go mainstream.

The disaster in Japan has had a major impact in the post world halting the production of HD-CAM-SR tape. This has caused a tape shortage which posed the question “Is tape dead?’ It’s estimated that in approximately 3 months post facilities will be forced to go file based. This presents a challenge, as there are currently no standards for file based delivery in regard to how footage will be displayed and interpreted by each device it’s played back on. File based deliveries currently have no reliable archive methods which poses another major concern.

3-D was coined the “wild west” and does not appear to be a fad. Consumers now base their decision on whether to see a movie in 3-D based on story content vs. the 3-D experience. Bigger budgets still remain limited to film, while the broadcast market remains more events driven with the networks looking for a budget conscious business model for creating content. It was stressed that the editorial process for 3-D is quite different than 2-D. Cutting and pacing is quite distinct along with managing transitions with similar depth cues. There are things you simply can’t do in 3-D that you can in 2-D. To complicate matters even more, there is currently no QC for the technology. In order for an editor to learn the art of 3-D editing it was suggested by Lucas Wilson (Director of Business Development for 3ality Digital) to search for free 3-D footage to download.

The evening wrapped with an overwhelming vibe of reminding everyone that change is constant. Michael Bravin (Technical Consultant, Founder of The Digital Picture Co) commented, “We are going in a new direction with a new way of doing things that people will learn to embrace.”

For more information please visit The Editor’s Lounge website at or contact AlphaDogs Post Production. To view the entire panel discussion and learn more tips from the panelists please visit

About AlphaDogs

Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—from editing and audio re-recording to broadcast design & effects.

AlphaDogs is home to the popular Editors’ Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Florida, Illinois, Ohio and Toronto.

AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.Visit the AlphaDogs team on the web:


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