AlphaDogs Editors’ Lounge to Feature the Latest From Sony and Avid

AlphaDogs Editors’ Lounge to Feature the Latest From Sony and Avid | February 21, 2011

Monday, February 21, 2011


Burbank, CA—Burbank-based AlphaDogs Post Production has announced they will be hosting the February Editors’ Lounge in conjunction with Key Code Media. This month’s topic will feature product and workflow demonstrations from Sony. The event will be held on Friday, February 25th at 6:15 p.m. at Key Code Media, 270 S. Flower St., Burbank, CA.

Sony will showcase advanced workflows for HDCAM SR and XDCAM. HDCAM SR material can now be ingested and edited natively in the new Avid Media Composer 5.5 The long awaited ability to ingest XDCAM’s proxy video with high-resolution audio is now a reality. Media Composer goes where other video editing systems leave off. Now more open and interactive than ever, you can work with practically any media format and expand your capabilities with options from Avid and third-party manufacturers.

Sony also will demonstrate the features of the PMWF3 camcorder that provides stunning picture quality, shallow depth of field, and a proven post-production workflow. The F3 extends the popular EX line to include a full 35MM sensor. Sony’s latest display technology including the newly announced BVME series that delivers stunning pictures and blacks that exceed CRT will also be included.

The Editors’ Lounge is a hip forum where post production professionals come together to learn about the latest trends in post and network with industry peers. For more information or to RSVP please visit

For additional information please contact
Julie Leibovitz
(818) 456-4149

About AlphaDogs

Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—including editing, color correction, 5.1 audio, motion graphics, visual effects, DVDs, media transfers, duplication, production offices, and system rentals with 24/7 tech support.

AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.

Visit the AlphaDogs team at

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