AlphaDogs Marks New Territory

AlphaDogs Marks New Territory | August 18, 2003


Monday, August 18, 2003


Growth forces second move in company's first year

After only a year in business, Burbank-based post house AlphaDogs has expanded for a second time. The newest spurt adds a third Avid Symphony, rentable production space and ups the total square footage to 5,000.

President Terence Curren cites continued rampant growth and a desire to future-proof the company so they can evolve without having to move yet again.

"We started with two small Symphony rooms in 800-square-feet," recalls Curren, who says the company was 'forced' to move to its current location six months after opening in 2002.

Sitting in the shadows of the Warner Brothers and Disney studios, AlphaDogs has made its name posting television series but Curren says commercial work is increasing steadily.

Recent assignments include spots for Stitch! The Movie, the Lilo & Stitch Series and Fillmore for Walt Disney Television Animation, and a campaign of 10 :30's for the Stater Brothers grocery chain through Heartland Media.

AlphaDogs' two-person motion graphic and branding team has completed design and animation work for, MTV Productions' Tough Enough series, Terra Nova for the Discovery Channel and various promos for The WB.

In addition to the Symphony's the AlphaDogs arsenal includes an Avid Meridien Media Composer, Avid Adrenaline, five Avid Xpress and four Final Cut Pro systems. The graphics department runs After Effects, Commotion and Combustion.

Curren says it was the plunging cost of these post toys - a Symphony edit bay can run one-tenth the cost of its linear on-line predecessor - and the goal to stress talent over tech that lead to the formation of AlphaDogs. "I really don't see a big future for large facilities," says Curren.

About AlphaDogs

Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—from editing and audio re-recording to broadcast design & effects.

AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.

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